Anytime appoints Oxygen as integrated communications partner
Oxygen, Romania’s largest independent integrated communications agency, has been appointed, following a complex selection process, to manage communications for the international digital insurance brand Anytime. Introduced to the Romanian market in 2025 by Interamerican, part of the Dutch Achmea Group, Anytime is a digital-first insurance brand designed to offer simple, customer-focused solutions.
Oxygen will provide a full range of services for Anytime Romania, including strategy development, brand positioning, and integrated campaigns (TTL, ATL, BTL, PR, social media, digital), along with media buying through its newly launched division, Oxygen Media.
“We are proud to be Anytime’s strategic partner from the very beginning of its journey on the local market and to contribute to building its visibility and growth. We believe in long-term partnerships, many of our clients have been with us for more than 10 to 15 years, growing alongside us. With Anytime, our mission is the same: to turn this partnership into a communications benchmark that strengthens the brand’s presence and relevance over time in a dynamic, competitive market.” – Andreea Filip, New Business Director, Oxygen.
“At Anytime, our goal is to bring real safety into people’s lives through simple, transparent, and easy-to-use digital products and experiences. We chose Oxygen because they share our values and have a proven track record in communications. We are confident that together we will raise brand awareness and clearly convey the benefits of our solutions to customers.” – Ioana Comaniciu, Head of Marketing, Anytime.
The launch video marking the start of the partnership can be viewed here.
About Oxygen
With offices in Bucharest and Cluj-Napoca and a team of more than 100 professionals, Oxygen is one of the largest independent advertising agencies and the leading independent communications agency in Romania. With over 17 years of experience and a wide portfolio of local and international clients, Oxygen’s mission is to support sustainable brand and business growth through creativity, strategy and results-driven integrated campaigns. In 2025, Oxygen launched Oxygen Media, a dedicated media planning & buying agency with its own identity and operations. Oxygen’s client portfolio includes Vodafone, PPC, BYD, Globalworth, BEKO Romania, Avon, STRABAG, Băneasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Group and Hesburger.
About Anytime
Anytime is the digital insurance brand of Interamerican, part of the Dutch Achmea Group. With a market share of more than 45% in both Greece and Cyprus, Anytime has become synonymous with service excellence and innovation in direct, paperless insurance.
Since 2019, Anytime has been in a new stage of development, guided by the philosophy “more safety, less bureaucracy.” The brand focuses on simplifying the insurance experience and expanding beyond traditional services to support a safer, more predictable lifestyle.
With its mission “every moment, more,” Anytime clearly defines its brand strategy: accessibility, simplicity and customer-centricity. Its fully digital direct insurance model brings safety, simplicity and protection into people’s everyday lives.