The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency

In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty of each of us.

Starting from the essence of the brand – a premium product that promises not only intense and uniform color, but also protection and care at the highest level – the Highlight Agency team transposed the global concept into a memorable experience lived by each participant at the Creme Supreme brand launch event in Romania.

The space was transformed into a sophisticated stage, enveloped in warm tones of ivory, beige, and gold, where beauty was not only exposed, but celebrated. In this setting, the new Creme Supreme was revealed in all its valences, from the promise of perfect color to the attention to care.

From creative workshops (dyeing, chromatics, portraits) and professional photo shoots, to live hair dye demonstrations and a spectacular finale with a hair show that celebrated individuality, every moment was a statement about how color and care can coexist in a luxurious experience.

“The launch event was built as an experience that begins with inspiration and ends with the smile of the one who (re)finds the right color. Creme Supreme is about confidence and feeling good in your own skin, and the event was a tribute to the freedom of expression and elegance. We were happy to be part of the beginning of the Creme Supreme story on the Romanian market, and the road does not stop here,” said Ana Ailenei, Client Service Director at Highlight Agency.

Highlight Agency provided full services for the launch of Creme Supreme in Romania – from the strategic and creative adaptation of the global kit, to the creation of the event concept and the activation-experience that revealed the brand’s attributes, to the direction of the artistic moments and the full coordination of the production and implementation.

“We found in Highlight Agency the perfect partner for this launch – both in terms of understanding the essence of the Creme Supreme brand and in presenting it from various perspectives, built as memorable experiences, at the launch event organized at a European level. We are very pleased to have worked together on this project,” said Costi Vasile, Marketing Manager for Henkel Consumer Brands.