Moutai decodes the art of mixology at BRIFT 2025 by bridging tradition and creativity for the next generation of bartenders
For the second consecutive year, Moutai Romania took part in the Bartender Romania International Fair & Tale (BRIFT), the country’s largest bartending convention organized by Exquisite Bar Solutions at Fratelli Studios. Over two days, from September 30 to October 1, Moutai showcased its heritage, innovation, and authentic Chinese craftsmanship to thousands of hospitality industry professionals, mixologists, and cocktail enthusiasts.
Visitors at the Moutai stand experienced signature tastings of Moutai products, along with a special cocktail crafted exclusively for BRIFT – the “Silk Road”, a creative journey blending Eastern sophistication with Bucharest’s vibrant cocktail culture.
Guests also received a special Moutai gift set, including a special souvenir can and a branded tote bag, both designed exclusively for the event. Beyond its presence at BRIFT 2025, Moutai Romania also organized promotional pop-up bar tour across four locations in the city: Oficiul 1, Smokareala, Restaurant SHUYU Peking Duck Floreasca, and Modelier Bar.
“For us, BRIFT is more than an industry fair – it’s a platform to connect Chinese tradition with the energy and imagination of today’s bartenders. We want Moutai to become not just a refined spirit, but a cultural symbol and a fashion trend among young people,” said Cathy Cao, Moutai’s representative in Romania.
The highlight of Moutai’s participation was the seminar “Moutai Decoded: A Bartender’s Guide”, led by George Macovei, a respected Romanian mixologist with over 13 years of experience. The session introduced the audience to the world of baijiu – a 2,000-year-old Chinese spirit, recognized by UNESCO for its cultural importance – while exploring how Moutai can inspire contemporary mixology.
“Huge thanks to Brift and Moutai for the incredible support and collaboration! Feeling grateful for the experience and excited for what’s ahead,” said George Macovei at the conclusion of BRIFT 2025.
Moutai’s participation at BRIFT 2025 was enhanced by the presence of four Romanian influencers: Crina Maria, Izabela Popescu, Răzvan Rusu, and Amira Dumitru. They were invited to explore the Moutai universe and share the brand’s authentic experience with a young audience passionate about culture, hospitality, and mixology.
Through its partnership with BRIFT, Moutai continues to strengthen its influence among young professionals and promote cultural appreciation through taste, craftsmanship, and creativity. The brand’s presence once again proved that Moutai is not just a drink, it’s a bridge between worlds, cultures, and generations.
About Moutai
Moutai is the most valuable spirit in the world, according to Brand Finance rankings, and China’s flagship product. With a history of over 2,000 years, it is renowned for its traditional distillation technique and its role in China’s cultural and diplomatic life. In Romania, Moutai is present through its store in Bucharest and an expanding network in the HoReCa sector.