ACT Care Awards revealed the 12 winners of 2025 edition

Twelve outstanding campaigns, out of the 131 entries, have been selected as winners of the ACT Care Awards 2025, recognising advertising excellence in promoting care for people and the environment. This year’s laureates include five campaigns from NGOs, five from brands, and two from the public sector, representing seven countries including Belgium, Brazil, Canada, France, India, Mexico, and the United Kingdom.

French creativity is in the spotlight this year, with five winning campaigns.

When reviewing entries, the Expert Jury evaluates each campaign based on key criteria such as the societal impact, emotional resonance, respect shown to all stakeholders, and the concrete benefits delivered to the intended communities.

This year’s winning campaigns address a diverse range of issues, including social inclusion and protection of all, health and well-being, civic engagement, democracy, and social responsibility.

ACT Responsible extends its heartfelt thanks to its Expert Jury for their time, rigorous evaluation, and insightful feedback, as well as to our generous sponsors — Havas, Google, Nielsen, Eurostar, Adforum, and IAA France — whose support makes the ACT Care Awards possible.

2025 Winners Full List

NGOs & Foundations

• The Black Dog(s) for Seconde Chance by BETC Paris – France
• Strings for Cancer & Careers by Publicis Conseil – France
• Inployable for Canadian Down Syndrome Society by FCB – Canada
• T-SEARCH® for Mães Da Se by Cappuccino/The Weber Shandwick Collective – Brazil
• Homelessness is Spiking for Hostiledesign⋅org by TBWA\MCR – United Kingdom

Compagnies & Businesses

• Lost Faces for Banco do Brasil S.A by WMcCann – Brasil
• Memory Shots for Kodak by Happiness Brussels, an FCB Alliance – Belgium
• Ink of Democracy for The Times of India by Havas Creative – India
• Mommyphone for Laboratoire Gallia by BETC Paris – France
• Three Words for AXA by Publicis Conseil – France

Governments & Institutions

• Facing Bullying for Service d’information du Gouvernement by PublIcis Conseil – France
• Pass it on – Use Your Vote – European Elections 2025 for European Parliament by Directorate-General for Communication, &Co. / NoA, ICF Next – Belgium

“We had so many great cases, and in the end the jury awarded 12 of them. These cases embody what our business does at its absolute best when acting for a better world: Developing new and innovative solutions to solve people’s problems, addressing major citizen issues to raise consciousness, repurposing brands and businesses to transform them into real actors of positive change. I feel so proud of our industry when it commits to such a work! ” – Christian de la Villehuchet, Global Chief Client & Global Chief Integration Officer, Havas Group; President, European Association of Communications Agencies; ACT Care Awards Godfather & President of the Jury 2025.