Nejé Spa launched the first ritual registered at OSIM
When innovation meets relaxation and luxury, the roads lead to Nejé Spa. The first ever recorded Persian Scrub exfoliation ritual at OSIM is an original procedure invented and patented by the spa’s founder, Sara Nejati. Using a special mineral blend, imported from Iran and traditionally used to cleanse and smooth the skin, with a texture similar to fine earth, along with a special application technique, the new treatment is unique on the local market.
The founder, Sara Nejati, is of Persian origin and worked for many years in the legal environment, in an intense rhythm that left little time for self-care. The experience she gained, along with the culture she grew up in, led her to the desire to create a space dedicated to relaxation and balance. After a period of professional overwork, she chose to redefine her path and offer people exactly what she missed the most: a place where body and mind can take a break.
“I only came to realize my limits when my body forced me to do it. For years, I operated on autopilot, always thinking about what was coming next and not giving myself time and attention. I believe that no one should reach the point where their body tells them to stop before you do. For me, Nejé is the place where I can calm down and rebalance, and that’s what I want everyone who walks through its doors to feel,” says Sara Nejati, founder of Nejé Spa.
The OSIM-registered ritual is Nejé Spa’s signature procedure and combines traditional methods with modern techniques to provide the best exfoliation results. The Persian Scrub is 100% natural, without additives, obtained from a rare mineral material imported from Iran.
Exfoliation is an important but often forgotten step for skin health: it removes dead cells, stimulates regeneration, improves texture, and prepares the skin for optimal absorption of moisturizing products. The ritual is designed as a 120-minute experience, which includes alternations of hydrotherapy, exfoliation and massage with pure argan or sweet almond oil, a complete treatment, which works both physically and sensory.
The quality of the products used is a defining element of the Nejé Spa experience. All formulas are 100% natural, carefully selected to comply with strict purity criteria. Moreover, their choice and selection is also a personal decision.
“Because I am a person with various sensitivities and allergies, the selection of the products used is extremely rigorous. Only formulas that I can confidently recommend to clients are chosen. Each procedure is suitable for even the most sensitive skin types, without compromising on quality or results,” explained Sara Nejati.
Recent data shows a constant increase in stress levels among employees in Romania. According to a national survey conducted by Europa FM (2024), 65% of employees say they frequently experience stress at work, and 60% mention symptoms associated with professional burnout. In a context where schedules are becoming increasingly hectic and pressure is accumulating from one month to the next, interest in care services that also include relaxation components is growing. Integrated procedures, performed with natural products and well-structured techniques, are increasingly sought after as a way to reduce stress after demanding periods.
Located on Strada Mihai Eminescu no. 153, Nejé Spa offers premium services in a discreet setting, organized in a closed circuit for comfort and tranquility. The offer includes permanent hair removal performed with state-of-the-art equipment approved by the FDA and certified at European level, body massages, facial treatments with natural products and exclusive rituals. The space promises a complete experience, created around the idea of care, attention to detail and respect for the client.
Nejé Spa thus brings a rare combination of Persian tradition, modern procedures and natural products, positioning itself as a new landmark on the Bucharest wellness market.