LePub appoints Carmen Bistrian and Alessandra Turra among its Senior Global Executives

LePub, part of Publicis Groupe, announced the appointment of Carmen Bistrian as Global Director of Creative Excellence & Awards and Alessandra Turra as Global Head of PR & Communications, two appointments that reflect the network’s continued commitment to invest in talent and capabilities that sharpen the work’s relevance and amplify its influence on a global scale.

Both appointments consolidate a leadership model built to meet the demands of constant, accelerating
transformation through innovation, at a defining moment for the industry at large.

At LePub, creative excellence and strategic communications operate in close alignment, with ideas held to the highest standard from inception and their impact engineered to travel, resonate and endure.

Bruno Bertelli, CEO & CCO LePub Worldwide

“We believe the brands that set the pace for the future are those that understand cultural currents before
they emerge, combining creative vision with strategic clarity to act decisively”
“Carmen and Alessandra bring a depth of expertise that further reinforces our position as a trusted partner to our clients, operating at the intersection of creative excellence, cultural authority, and business growth.”

Carmen Bistrian joins LePub as Global Director of Creative Excellence & Awards, working alongside Bruno Bertelli and Global Chief Creative Officers Cristiana Boccassini and Mihnea Gheorghiu.

With a career spanning over fifteen years, she has consistently championed creativity as the driving force
behind global networks and complex multi-market organizations. Having honed her craft at McCann Worldgroup, she built and led the Creative Excellence program from regional to global scale, delivering
one of the most decorated runs in the industry, including 9 consecutive Grand Prix, 2 Titanium Lions at
Cannes Lions.

From 2022, in her international role, she continued to raise the creative bar across the network. Most recently, she served as Interpublic Creative Excellence Advisor, ensuring creativity remained a top strategic priority across the group.

Combining strategic insight with cultural fluency, Bistrian has spent her career elevating ideas to their
highest impact, believing that exceptional work is the product of deliberate, sustained creative ambition
at every level of an agency.

Carmen Bistrian:

“Creative excellence is a culture”

“I stepped into this role at LePub to help build that culture together with the amazing creative leadership team and champion creative work for our brave (and award winning) clients. I am proud to have joined one of the most creative agencies in the world, and my ambition will be to elevate our best work across the LePub global network in service of building our clients’ brands and businesses.”

Alessandra Turra joins LePub as Global Head of PR & Communications reporting directly to Bruno Bertelli, CEO & CCO LePub Worldwide, leveraging extensive experience in PR and brand communications,
grounded in fashion and editorial contexts across international markets.

Over nearly a decade at WWD, Turra became Fashion Editor, cultivating a sharp creative sensibility and a
profound knowledge of how culture and image shape brand perception at the forefront of the industry. In 2021 she transitioned to the brand side, joining Aeffe Group as Global Head of Communications, a role
she has held for over four years, leading communications strategy with global reach.

Her strength lies in connecting strategy and creativity without friction, leading multi-market teams toward
ideas that travel, resonate, and drive measurable results. She designs storytelling ecosystems where
earned media, digital amplification, and talent converge to build visibility and influence at scale.

Alessandra Turra

“Communications today is about earning relevance in the moments that truly matter. LePub operates
precisely where I believe the most compelling work takes shape, at the intersection of creativity, culture,and business impact. I look forward to further amplifying this vision and ensuring it resonates with even greater influence globally.”

These appointments reaffirm LePub’s broader focus on strengthening a model where creative excellence,
insights, innovation, and strategic communications work as one integrated system, elevating ideas and
amplifying their stance across audiences, platforms, and markets.

LePub, powered by Publicis Groupe, was created combining creative excellence with best-in-class data, media, and technology expertise. Recognized by the WARC ranking as the ‘Most Creatively Awarded Agency in the World’ and selected among the Contagious Pioneers in 2026, LePub is the place where brands meet culture. Since its inception, LePub has grown into a global network and, as of today, counts 10 agencies worldwide.