Author: Cristina Blanaru
Peech launches ‘Hawk Tuah In A Tube’ — to stop the spread of STIs from ‘spitting on that thang’
Peech, the sexual wellness brand known for its honest approach to intimacy, has launched acheeky campaign to promote its own brand of lubricant, ensuring you’ll never have to “spit onthat […]
Hotel Market Report: Romanian capital’s short-term rentals generate over €40M annually
The latest edition of Crosspoint Real Estate’s Hotel Market Report offers a comprehensive look at the current state of the Romanian hotel market, covering both traditional accommodation facilities and the […]
Ascential (Cannes Lions parent) to acquire Effie
Effie, global benchmark in marketing effectiveness, will join Ascential’s LIONS Division to amplify the offer for Marketing and Creative Industries. Ascential entered into an agreement to acquire the commercial assets […]
RAPP Wins B&Q’s Loyalty and CRM Accounts in Major Strategic Partnership
RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP […]
Korean Food Company Samyang Celebrates the Lifting of Spicy Noodles Ban in Denmark with Ferry Extravaganza
Noodles were too spicy for the Danish government – but have now been allowed In a spicy celebration of cultural appreciation and consumer choice, Korean food company and TikTok sensation […]
StrawberryFrog promoted Nick Sonderup to Co-Chief Creative Officer
StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. “Nick’s been bringing the heat creatively so we’re promoting him to […]
Bader Rutter names David Jordan as CEO
Bader Rutter announced David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of […]
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
NYF Advertising Awards: Jung von Matt AG – Agency of the Year, McCann Worldgroup – Agency Network of the Year, and IPG – Holding Company of the Year
New York Festivals Advertising Awards announced the special Industry Awards for the 2024 competition. New York Festivals Advertising Awards special Industry Awards honor those companies whose multi-award-winning campaigns demonstrate innovation […]
STRABAG appointed Oxygen to handle its PR in Romania
Romanian PR agency Oxygen was appointed by STRABAG to be its communications and public relations agency in Romania, following a selection process started earlier in 2024. With consolidated expertise in […]