Author: Cristina Blanaru
IAB Romania – renewed its Board of Directors
IAB Romania, the association that connects the digital advertising industry, presents its new leadership team for the next two years. With fresh ideas and plenty of energy, the new Board […]
Romanian Oxygen appoints Andreea Filip as Chief Business Officer
Oxygen, one of the largest independent integrated communications agencies in Romania, has appointed Andreea Filip as Chief Business Officer (CBO), a newly created role within the agency’s management structure. As […]
Brand Management: Romanian premium malls to attract €3M each from indoor advertising in 2026
Brand Management estimates Generatik, its digital platform launched during summer and that transforms mall advertising by reducing planning and implementation time from days to minutes, will generate €3M indoor advertising […]
BMW and Jung von Matt present a new era of sheer driving pleasure with the BMW iX3
BMW and Jung von Matt Hamburg launched an international campaign to spotlight the new BMW iX3 and usher in a new era of sheer driving pleasure. Under the slogan “The first […]
Eurobest announced the Jury Presidents for 2025 edition
Eurobest recently announced the Jury Presidents for festival´s 2025 edition. With judging sessions scheduled to take place in London, the jury presidents will guide their juries to select the best […]
Honda France and DDB Paris, experiential campaign with “The Bored Cam”
With this all-too-often forgotten truth, Honda France and DDB Paris made their voice heard as the world waited for hours in boarding lines and airport halls and reminded everyone that […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Eurobest 2025: Entries opened in refreshed categories, Young Creatives Competition returns, webinar series for entrants
The 38th edition of the Eurobest Awards, which celebrates Europe’s most groundbreaking creativity, recently announced 2025 edition´s entry period is open. This years edition comes with changes of the awards, […]
ChatEurope – a tool to a better understanding of Europe
Launched by a coalition of major European media outlets, ChatEurope is a unique information platform. Its key feature? An intelligent chatbot available in all EU languages, designed to help you understand how […]
WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media […]