Author: Maggie Hanson
International Agency, Believe Advertising & PR celebrates 20 years at a celebrity studded bash
After being locked down for four months, Australia’s TV stars came out of hibernation and fired up the festive season in full force on Friday night (December 17) for Believe Advertising […]
Publicis Groupe announced the launch of SCB Tech X
Publicis Groupe announced the launch of SCB Tech X, a joint venture between Publicis Sapient and Siam Commercial Bank (SCB), creating one of the largest fintech entities in Southeast Asia. […]
impact.com closes 2021 with new Google Pay integration, $150M in funding and 51% increase in clients YoY
impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021. In the last year, impact.com has […]
Admix and Ocean Outdoor, partnership to send
Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, […]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]
Adverty partners with Adsmovil to accelerate sales growth across Latin America
Adverty announced a new partnership with Adsmovil, Ad Tech company pioneer in innovation for digital advertising in Latin America, Europe and the U.S. Hispanic market, as it continues its expansion […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe
Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications. The newly-created role reflects the company’s extended remit as […]
Playable Factory launches pioneering new features for creating playable ads
Playable Factory, a leading global creator of playable ad tools for mobile games and brands, today announces a pioneering new suite of graphics editor features for its playable ads toolkit, […]
Ataboy Welcomes Executive Producer Cameron Gray
On the heels of a recent partnership with creative management company Sharon & Perry, collaboration with Brooklyn-based gallery Art Cake, and a successful campaign for White Castle, design led content creation studio Ataboy is growing […]