Author: Newsroom
Sonica signs the latest campaign for Secom® in Romania
The advertising agency Sonica signs a new campaign full of color and humor for Good Routine® by Secom®, built on Secom “Grijuliul din tine” platform initiated by Next Advertising. “If […]
DRUID expands its footprint in North America with first Canadian partner- Alacrity Solutions
DRUID, a global leader in conversational AI technology for enterprise productivity, and Alacrity Solutions, an Edmonton-based leading provider of information technology and business solutions, have entered into a partnership designed […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Sonica Works launch in Romania – „line up” of senior concept thinkers solving briefs in 24 hours
Through the “Supersonica24” module, the team of the Sonica Works full-service advertising agency consisting of a senior “line up” solves new briefs in 24 hours, using effective creative methods such […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
Romanian Pi2PR opens an office in Bulgaria
With 14 years of activity on Romanian market, the independent communication agency Pi2 PR opened an office in Bulgaria, to answer the demand of its international clients to expand the […]
Vestinda crypto investment platform releases the Public Beta version and becomes available to early-stage investors
Vestinda, a marketplace dedicated to crypto investments, is launching a new iteration of its product, this time in Public Beta. The startup, which connects investors, traders, and brokers, has so […]
McDonald’s Norway shows its ugly side in a new anti-littering campaign
Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads
Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers […]