Author: Romanita Oprea
The first Tommy Hilfiger Outlet in Romania has opened
Tommy Hilfiger announces the opening of the first outlet in Romania by Sarkk Srl, member of Sarkk SA, the exclusive distributor of Tommy Hilfiger in Romania. The store located in […]
Roxana Diba, appointed Golin Romania’s new Managing Director
Starting May 2021, Roxana Diba will be the new Managing Director of Golin, one of the main PR agencies in Romania. The management team is completed by Cristina Butunoi, who […]
Zenith: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to Zenith’s Business […]
Romanian Business Consult finalized the acquisition process of the company ROPECO Bucharest
Romanian Business Consult became the sole shareholder of the company ROPECO Bucharest, therefore consolidating its position as the leader IT integrator, with a major expertise in retail and on the […]
Superbrands Romania gets festive: the 10th edition for Romania has started
Superbrands, represented on the local market by the strategic communication agency BDR Associates, announces the start of the 10th edition of the Superbrands Program for Romania and the successful completion of […]
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]
Romanian e-commerce market – EUR 7 billion in 2020, up 36% compared to 2019
In 2020 the local e-commerce market (purchases from Romanian merchants), e-tail and services, amounted to approximately 7 billion EURO, an increase by 36% compared to the previous year, based on […]