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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Romanita Oprea

Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show

The IMUNIS Dragons team trains now also indoor due to an ergometer

IMUNIS Dragons, the first Dragon Boat team in Romania, formed exclusively by breast cancer survivors, is now able to train indoors as well thanks to an ergometer bought with the […]

March 26, 2021March 26, 2021 Romanita Oprea CSR

One-third of parents believe traditional education is not preparing children enough for life

Given the situation of the Romanian education system, from the small budgets allocated over the years, to the high dropout rates, all amplified by the context of the pandemic, it […]

March 25, 2021March 26, 2021 Romanita Oprea Consumption Habits, Marketing, Studies

Starcom Romania Study: Impact of the COVID-19 pandemic on women in Romania

According to the study “The impact of the COVID-19 pandemic on women” carried out by Starcom Romania, the rhythm of everyday life for women in Romania has slowed down since […]

March 25, 2021March 25, 2021 Romanita Oprea Digital & Media, Media, Studies

The first Tommy Hilfiger Outlet in Romania has opened

Tommy Hilfiger announces the opening of the first outlet in Romania by Sarkk Srl, member of Sarkk SA, the exclusive distributor of Tommy Hilfiger in Romania. The store located in […]

March 25, 2021March 25, 2021 Romanita Oprea All News, Business

Roxana Diba, appointed Golin Romania’s new Managing Director

Starting May 2021, Roxana Diba will be the new Managing Director of Golin, one of the main PR agencies in Romania. The management team is completed by Cristina Butunoi, who […]

March 23, 2021March 23, 2021 Romanita Oprea PR, Women in Business

Zenith: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023

Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to Zenith’s Business […]

March 23, 2021March 23, 2021 Romanita Oprea Creativity

Romanian Business Consult finalized the acquisition process of the company ROPECO Bucharest

Romanian Business Consult became the sole shareholder of the company ROPECO Bucharest, therefore consolidating its position as the leader IT integrator, with a major expertise in retail and on the […]

March 17, 2021March 17, 2021 Romanita Oprea Business

Superbrands Romania gets festive: the 10th edition for Romania has started

Superbrands, represented on the local market by the strategic communication agency BDR Associates, announces the start of the 10th edition of the Superbrands Program for Romania and the successful completion of […]

March 11, 2021March 11, 2021 Romanita Oprea Branding, Marketing

Unilever says no to “normal” with new positive beauty vision

Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]

March 10, 2021March 10, 2021 Romanita Oprea Creativity, Marketing

7 myths about outsourcing in Romania

Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]

March 10, 2021March 10, 2021 Romanita Oprea Business, Digital & Media

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