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KA-BOM: An ecosystem of specialists working together to improve collaboration in organizations

Cohn&Jansen signs the George Business launching campaign

Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer

Dentsu Creative Italy launches new Birra Moretti campaign celebrating the authenticity of eating, the way we like it

EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics

Author: Romanita Oprea

Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show

Loncolor EXPERT HempStyle received the distinction “Product of the Year”

Loncolor announces the image partnership with Roxen, Romania’s representative at Eurovision  2020. Therefore, Roxen becomes the brand ambassador of the Loncolor Expert HEMPStyle range for the following three years. Roxen […]

June 16, 2020 Romanita Oprea Branding, Business

Tommy Hilfiger stores in Romania are now re-opening

Tommy Hilfiger is happy to announce the re-opening of its stores in Romania. After three months in which the stores were closed for the safety of its customers and employees, […]

June 16, 2020 Romanita Oprea Business

McCann transforms its social media pages into a TV station

McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and […]

June 12, 2020 Romanita Oprea Creativity, People

„Audiofile de poveste”, 10 years’ anniversary campaign by Saatchi & Saatchi + The Geeks

On June 1st, the geeks in Saatchi & Saatchi + The Geeks celebrated 10 years anniversary. With this occasion of the anniversary the advertisers wanted to treat us with… stories. […]

June 12, 2020 Romanita Oprea Creativity

One Night Gallery transforms the city center into a new media art street exhibition

On June 20 and 21, the 14th edition of One Night Gallery will remodel the city’s center into an artistic tour, formed of 13 places that will become exhibition spaces. […]

June 12, 2020 Romanita Oprea Business

URSUS launches URSUS Pale Ale Panda and sets the bases of the specialties’ portfolio

Because the life is too short to drink beer alone, URSUS launches the Specialties’ range that comprises three different ranges: Retro Carpatin, Pale Ale Panda and Black Grizzly. Therefore, the […]

June 9, 2020 Romanita Oprea Marketing

BOLD by Profero study: Creativity meets A.I.

How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands […]

June 4, 2020 Romanita Oprea Consumption Habits, Marketing

Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19

Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for […]

May 25, 2020 Romanita Oprea Creativity

Altex Romania and UniCredit Bank S.A. contribute to the improvement of intensive care units of hospitals in Romania

Altex Romania announces that UniCredit Bank S.A. joins the #Together campaign. The financial institution joins the initiative which aims to provide 30 beds in intensive care sections of Romanian hospitals […]

May 21, 2020May 21, 2020 Romanita Oprea Business, Marketing

Ideologiq reports a 40% increase in turnover in 2019

With over 15 years of experience in digital communication, Ideologiq agency reports a 40% increase in turnover in 2019 compared to 2018. In the current context, Ideologiq had a positive […]

May 21, 2020May 21, 2020 Romanita Oprea Creativity, Digital & Media

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