Category: Business
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
Zafit reports EUR 3.2 million turnover in 2025 and marks a new milestone through fit-out portfolio diversification
Zafit, a company specializing in integrated interior fit-out services for the office and commercial sectors, concluded 2025 with a turnover of EUR 3.2 million, a 2.6-fold increase from the previous […]
Accenture Study: Up to USD 13 Trillion Could Shift to New Forms of Payments, Accelerating the Transformation of the Banking Industry
Up to USD 13 trillion in global transaction value could migrate to new forms of payments by the end of this decade, as the banking industry enters a new phase […]
Fastvertising: How Ryan Reynolds Does Marketing in Real Time
Ryan Reynolds will take the stage at IMPACT Bucharest on 29–30 September 2026, marking his first official appearance in Romania. Known globally for his work across film, business, and creative […]
Highlight Group reports turnover of EUR 9.6 million in 2025, up 19% on the previous year
Highlight, an independent integrated communications group comprising Highlight Agency and Highlight PR, ended 2025 with a cumulative turnover of EUR 9.6 million, up 19% compared to 2024, when the group […]
Consumer Anxiety Persists at the Start of 2026
The beginning of the year brings a heightened state of caution in the Romanian retail sector, amid pressures on household budgets and increasingly planned and controlled consumer behavior. Public data […]
Diverzum, the largest Gen Z loyalty app in Central and Eastern Europe, enters Romania
Diverzum, the leading digital discount and loyalty platform for students in Central and Eastern Europe, has officially entered the Romanian market, continuing company’s regional expansion. To celebrate its fourth anniversary, […]
Dentsu Creative Italy brings to life the dreams shaping the future in Automobili Lamborghini’s new branded content
Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and the power of imagination. A journey that […]
UNbreakable Romania 2026 launched a new format on cybersecurity in the age of AI
UNbreakable Romania, cybersecurity education program for high school and university students, opened registrations for 2026 edition. In the same time, it launches as a first a new format dedicated to […]