Category: Marketing
Conran Design Group Celebrates Inclusivity in Design Education with Rebrand for Princeton University’s Student-Run Design Nation Conference
Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organization Business Today to craft a bold new identity for their celebrated annual Design Nation Conference — one that celebrates its […]
Bauer Media Group & Serviceplan launch joint content and publishing agency
The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN – The Content Company,’ the joint […]
OOH Capital sets out to boost the global Out of Home industry
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. […]
Superbrands Romania gets festive: the 10th edition for Romania has started
Superbrands, represented on the local market by the strategic communication agency BDR Associates, announces the start of the 10th edition of the Superbrands Program for Romania and the successful completion of […]
By Terry rejuvenates its customer experience by using BlueVenn to better understand its customers
BlueVenn, the international Customer Data Platform (CDP) provider, announces today that it has been selected by beauty brand By Terry to enhance and personalise its marketing and user experience. The […]
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era
Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]
Colliers Romania: The investment market, up 37% in 2020, may decrease in 2021 due to uncertainties
The “year of the pandemic” turned out to be one of the peaks of the current economic cycle in terms of investments in commercial real estate assets, with a growth […]
5 simple strategies for startups to boost the customer base
As a startup, the gateway to success lies in the ability to win the trust and convert potential buyers to returning customers. Such a strategy can help a startup rise […]
Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]