Knowhow share: The natural fit of content and KPIs
With the rise of Social media platforms, new and better ways appeared to distribute content. And there are not only new distribution means that appeared, but also new ways one can drive engagement….
Why Gamification as a business strategy is A Customer-Centric Approach?
With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…
What do Customer journey and digital transformation have in common?
Digital transformation is not a “let’s do it” approach, one needs to understand what digital transformation will do to own business organization, IT structure, business model and culture. Before starting that journey, figure…
The complex world of Influencers made simple
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…
Anders Lange: Design thinking – why should you care?
Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…
Working with B2B, Part 5: The rest!
Mobile Experience. Mobile has come to stay and will drive the future. It is often a forgotten experience when it comes to B2B. More and more B2B users want to use mobile but,…
Working with B2B, Part 4: What happens after?
What is the next step? The order is ready so what is going to happen now? Have you ever thought about what your B2B Client would love to see happening and what needs…
Working with B2B part 3: Carts and other stuff
When we look at B2B, something is always forgotten: What about the Cart? And the checkout? And what else could be important for your clients? Just think you have to deal with people and…
Working with B2B part 2: The Client in the center
In my 15 years in the field, a lot has changed, and it is for the better. The B2C consumer has taken back the power and does now expect more then just price…
Working with B2B part 1: Mismanagement of catalogue
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…
