Tag: Andrei Șchiopu
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Pernod Ricard and Mediascope brought festival energy to major retail chains through memorable in-store experiences as part of the Summer Mix campaign
Pernod Ricard Romania and the trade-marketing and innovation agency Mediascope raised the bar for off-trade experiences this summer with the Summer Mix campaign, dedicated to the Absolut, Jameson, Bumbu, Havana […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency. From summer initiatives to festive periods with intense competition, the […]