Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency.

From summer initiatives to festive periods with intense competition, the collaboration was highlighted by creative executions and experiences at the point of sale, which increased the visibility of premium and super-premium products in the Pernod Ricard portfolio.

Through differentiating communication and design concepts, Mediascope supported the objective of amplifying the connection between brands and end consumers, ensuring a distinct presence on the shelf and reinforcing the key messages used by the brand.

The extension of the partnership underlines the commitment of both parties to develop new projects, focused on innovation and immersive experiences.

In 2025, Mediascope will focus on advanced technological solutions and automations designed to make the buyer – product experience more attractive.

In addition to managing brand materials for off-trade campaigns (including the Easter campaign, Summer Mix cocktails, Winter Whiskeys), Mediascope will continue to provide high standards of in-store execution, anticipating consumer needs and implementing campaigns targeted towards measurable results.

“We are honored by the trust that Pernod Ricard continues to place in us. The year 2025 will allow us to further calibrate our expectations and work processes, to integrate new technologies into the experiences offered to consumers. We aim to consolidate Pernod Ricard’s leading position and achieve memorable results with each campaign, transforming consumers into true guests of the brand to the experiences,” said Dragoș Bocai, General Manager of Mediascope.

“Through the mix of solutions developed together with Mediascope, we aim to increase the impact and interactivity of the brands in the Pernod Ricard portfolio in the partner networks. My team’s objective is to transform sales spaces into premium experience points, where technology and inspired execution differentiate brands and bring added value to both retailers and consumers,” said Andrei Șchiopu, Head of Modern Trade, Pernod Ricard Romania.

“The partnership with Mediascope for the coming period is based on a shared vision: to transform each implementation into a memorable experience, moving — as we like to say — from delivering to staging. Pernod Ricard builds storytelling and experience platforms for consumers, and Mediascope amplifies them through new tech solutions in retail, which brings us synergy between all touchpoints. Also, through data collection, we can precisely document the interaction and reshape the strategy,” said Adelina Din Țurcanu, Head of Marketing Pernod Ricard.

Through this extended collaboration, Pernod Ricard and Mediascope reiterate their commitment to stability, predictability and experiential creativity, emphasizing campaigns with clear sales and engagement objectives for the brand portfolio, both locally and internationally.

The expanded partnership between Pernod Ricard and Mediascope will focus on:

• Stability and predictability: The current Mediascope team will remain involved in Pernod Ricard projects, ensuring continuity and in-depth expertise on brands and implementations.

• Innovation and experiential creativity: The agency’s 360° marketing solutions, combined with state-of-the-art technology, will contribute to the development of memorable campaigns and the consolidation of Pernod Ricard’s market leadership image.

• Focus on results: All campaign briefs will focus on tangible sales and awareness objectives to implement the innovative solutions of Mediascope’s New Tech division.