KA-BOM: An ecosystem of specialists working together to improve collaboration in organizations

KA-BOM officially launches on the Romanian market as a “one stop shop” for facilitation, built around interdisciplinary collaboration. The brand was initially created for the facilitation business developed over the past three years by Alina Bălan, a facilitator with over eight years of experience.

Later, driven by the desire to promote this practice in Romania, she took the initiative to bring together experienced facilitators under the same “roof,” covering all areas relevant to the corporate environment. The name KA-BOM comes from the Akan language and means “together,” reflecting the project’s evolution from an individual initiative to a collaboration-driven model.

The launch of KA-BOM comes in response to an increasingly clear need within organizations: improving how people work together.

“Over my eight years of practice and in my role within the International Association of Facilitators, I’ve seen one thing very clearly: organizations are aware that there are gaps in how they collaborate—from inefficient meetings to cross-functional projects—but they are not ‘solution aware.’ They don’t know how facilitation can help or, more importantly, how to access these services. KA-BOM operates exactly in this space: from a first introduction to the discipline, through Facilitation Intro, to complex projects supported by multiple specialists,” explains Alina Bălan, founder of KA-BOM.

From individual practice to a “one stop shop” for collaboration

Within the KA-BOM system, organizations can access both introductory facilitation programs—an increasingly relevant skill in the business environment—as well as complex interventions built on a mix of expertise.

The ecosystem brings together around 20 specialists from fields such as AI, digital transformation, learning design, leadership, marketing, innovation, mindfulness, UX, change management, and community building: Andreea Băloi, Valentin Bancu, Ina Custura, Adelina Dabu, Ioana & Vlad Dodan, Bulent Duagi, Radu Glonț, Bogdan Grigore, Tudor Juravlea, Renata Macoveanu & Paul Dumitru, Ana M Marin, Olimpia Mesa, Diana Stafie, Luiza Vrînceanu, Valerie Cioloș Villemin, Alexandra Popescu Zorica. Depending on the challenge, they are integrated into multidisciplinary teams tailored for each client.

The model is hybrid, as KA-BOM can manage end-to-end projects—from defining the brief and designing the intervention to implementation and follow-up—as well as provide direct access to specialists for specific needs.

Real collaboration

KA-BOM is built on a highly valuable asset: a network of professionals that doesn’t exist merely as a “catalog,” but actively collaborates depending on each project’s context.

For example, a strategy workshop may include a facilitator, a foresight expert, and a business design specialist, while an organizational transformation program may integrate change management, digital, and leadership expertise.

“I strongly believe that together we are stronger—we deliver smarter, more nuanced solutions and solve problems better. I might be the ‘fire starter,’ but the real value comes from the people in the ecosystem and how we work together,” adds Alina Bălan.

Facilitation: from niche to mainstream

KA-BOM’s ambition is to bring facilitation into the organizational mainstream—as an essential skill and a daily practice, not just a one-off intervention.

“We want any organization to be able to quickly access support for its collaboration challenges: a place where you find not only answers, but the process through which your team reaches them. In a way, we are ‘fixers’ for collaboration,” explains Bălan.

The model targets organizations seeking genuine team engagement and sustainable results. KA-BOM does not aim at companies looking for pure consultancy or externally delivered solutions, but rather those willing to co-create and take ownership of the outcome.

A brand built around the person behind it

KA-BOM’s visual identity and positioning were developed by The FAB Squad, starting from the founder’s personality and the project’s energy.

“All facilitation websites look the same. There was no reason for Alina to be just another one. We started from her, not from the category. We already liked her from what we saw online, but the real process began with photography—intentionally done by Ioana Dodan—to truly understand her. That’s where it became clear who she is: a bubbly, colorful personality, but not childish—rather someone who energizes you and pulls you out of inertia.

When we placed these images over the old brand, it became obvious there was no longer a match. So we rebuilt everything: the brand, logos, the connection between KA-BOM and Alina Bălan, and a visual direction based on geometric shapes, rounded corners, rhythm, and playfulness. The result is a website that maintains professionalism but doesn’t let you get bored in the first second, attracting exactly the kind of people and teams that resonate with her energy.

At The FAB Squad, we focus on deeply understanding the person we create for. We believe that every line you put next to your name or brand should represent you. And that’s what we do—brands that feel like people,” says Vlad Dodan of The FAB Squad.

About KA-BOM

KA-BOM is a facilitation “one stop shop” that evolved from Alina Bălan’s independent practice and connects organizations with specialists from multiple disciplines to improve collaboration and generate relevant business solutions. Through a hybrid model—from direct access to experts to the delivery of integrated projects—KA-BOM helps teams build, not just receive, the answers they need.