Tag: Cătălin Pațachia
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
Consumer Anxiety Persists at the Start of 2026
The beginning of the year brings a heightened state of caution in the Romanian retail sector, amid pressures on household budgets and increasingly planned and controlled consumer behavior. Public data […]
Romanians Are Becoming More Calculated on Black Friday: They Buy Out of Necessity and Compare More Before Deciding
Romanians seem to have become more cautious when it comes to shopping, especially during the Black Friday period. A survey conducted by Shopfully, the European leader in Drive to Store […]
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Local Growth and Global Strengthening for Offerista in 2024
Offerista Group, the European market leader in Digital Retail Marketing, closes 2024 with remarkable results, marking accelerated growth both in Romania and globally. By swiftly adapting to market trends and […]
Offerista study: Romanians, smaller budget when shopping for holidays than in 2023
The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]