Bunica oil brand launched a contest to gather the best stories with grandmas and kids.
The campaign is one meant to refresh the brand and was tailored on a Headvertising concept. The agencies working on the campaign are also Mediasuport, Media Investment and Sign Factor.
The campaign runs from September 27th to December 30th in over 160 schools in Romania and in store chains.
In the end, 42 stories will be selected and one is gonna be transform in a TV ad to be broadcasted in 2008.