Romanian agencies entered 74 works in this year’s Cannes Lions competitions.
From the entries, 22 are in Press, 14 – Outdoor, 10 – Media, 8 – PR, 7 – Film, 4 in each Radio and Cyber, 2 in Direct, one in each Design, Promo and Titanium.
The Romanian agencies that have lions dreams this year are Grey, Saatchi & Saatchi, Cohn & Jansen / Ashley&Holmes, Publicis, Open View, Mercury 360, Ogilvy, McCann Erickson, Arsenoaiei & Mătăşel, Starcom, Leo Burnett, Webstyler, Mindshare, The Secret Service, The Practice, Rogalski-Grigoriu, McCann PR, Lowe PR, Eventures Concept Solution, Propaganda, Christi Leon. In total – 21 agencies.
The 1st published shortlists had a Romanian agency, Arsenoaiei&Matasel, making it into the finals of PR Lions. Also, on shortlists are Leo Burnett (The Dinosaurus Exhibition for Grigore Antipa Museum) in Media and Grey Bucharest with Eastpack – in Outdoor.