Lufthansa is reviewing its global media planning and buying account and contacted already media networks about a pitch for the business. The media account of Lufthansa was administrated, starting 2000, by Mindshare.
Mindshare is expected to repitch for the account.
Last year, Lufthansa spent over Euro 1M in UK media and focuses the bulk of its spend in other European markets, the US and Asia-Pacific.
This review will not affect McCann Erickson, Lufthansa’s creative agency.