A new visual identity and packaging design for Ovidiu brand, signed by Seed Consultants

Advertising, Marketing

Seed Consultants, Romanian company specialized in branding and design and partner of Landor Associates in Romania, realized the new visual identity and packaging design for Ovidiu, a brand owned by Agrofam Holding.

Agrofarm decided to enter the Romanian dairy market and designated Seed Consultants to create a more attractive packaging design for the entire products’ portfolio, from milk to cheese.

The branding process included an analysis, the identification of possible contact points, creating the brand platform and realizing the packaging design.

The packaging design was developed using traditional graphics, powerful and visible in store by choosing a colour associated to the main ingredient, the milk. This aspect is also present in logo’s graphic, that also uses a powerful font, traditional and with visual details that talk about a tasty and quality product.

Seed Consultants’ team that worked on the project included Dochita Zenoveiov – Managing Director, Roxana Iancu – Senior Brand Consultant, Raluca Beldiman (Pinky) – Brand Designer and Vladimir Martinus – Project Manager.

Seed Consultants has a portfolio of clients that include Radio ZU, Petrom, Angst, INTACT Media Group, Ruukki Romania, VIP Air, GSP TV, Tempora, Galador and Financiarul newspaper.

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