Senior Interactive was chosen to manage the online communication account for Orange Romania, according to Victor Kapra’s blog. Senior Interactive’s duties are to offer creative services and interactive strategy, to implement communication campaigns with a digital activation component and to manage Orange Romania’s presence in social media.
Senior Interactive won the account after a pitch that lasted three months. Senior Interactive’s team that worked for this pitch included Mihai Tătaru – Managing Director, Radu Glonţ – Client Service Director, Virgiliu Andone – Creative Director, Marius Matei – Copywriter, Dorin Bănică – Senior Art Director, Eleodor Ghenoiu – Senior Strategy Planner, Corin Chiriac – Senior Strategy Planner, Adrian Chirilă – Team Leader Project Management and Patricia Arbanas – Senior Account Manager.
Senior Interactive is an independent full-service interactive communication agency, part of Senior Group. With seven years of presence on Romanian market, Senior Interactive has a team of over 40 employees that work in 8 departments. In agency’s portfolio there are clients such as GlaxoSmithKline – Consumer HealthCare, Leadership Development Solutions, PricewaterhouseCoopers, Orange România, Renault Technologie Roumanie, Solvay Romania and Wrigley Balkan East.