Lowe Public Relations was selected the Agency of the Year at PR Award 2010gala, during the 8th edition of Romanian PR Award competition.
Outside the competition, the jury awarded Raed Arafat, founder of Romanian paramedics (SMURD) and undersecretary of state in Health Ministry, the distinction Communicator of the Year
During the competition, there were awarded 9 golds,20 silvers and 2 special prizes, distributed among the 9 contest categories.
The shortlist of the competition included 49 projects, and the winners are as it follows:
“Corporate Communication” category:
Gold Award: Rogalski Grigoriu PR & BCR: Scoala de Bani (Money School)
Silver Award: Siemens Romania & Friends Advertising: Orasele Viitorului (Towns of the Future), The Practice & Cord Blood Center: CORDonul roșu salveaza vieți! and The Practice & Reader’s Digest: Comunicarea Europeanul Anului (The communication for European of the Year)
Special Award for outstanding campaign presentation: Brandient:Brandient 101
“Communication to administrate risks, crisis and opportunities”
Curtea Veche Publishing & Griffon and Swans: Salveaza Curtea Veche (Save Curtea Veche publishing house)
Graffiti PR & BAT Romania: Campania impotriva contrabandei cu tigari (Campaign against the traffic with cigarettes)
“PR for marketing”
Golden Award: Rogalski Grigoriu PR & Agricola Bacau: Lansarea Puiului Antistres (Anti-Stress Chicken launch)
Silver Award: Prais Communications & Kraft Foods: Alege Poiana, fa-ti ziua mai frumoasa! (Choose Poiana, make your day better), Lowe PR & Unilever: The Germinator – Ai tras, i-ai ras! (The Germinator – You shot, you got them), Lowe PR & Johnson & Johnson: Campania Multumirilor (Thanks campaign, McCann PR Romania & Unilever: Magnumize your Senses
“Social Media for PR”
Golden Award: Universitatea Bucuresti: Construirea unei retele comunicationale prin Social Media (Building a communication network via Social Media)
Silver Award: McCann PR & Microsoft Romania: Surfing with Internet Explorer 8
Golden Award: Rogalski Grigoriu PR & Cetelem IFN: Am o idee (I have an idea)
Silver Award: OMV Petrom SA & Ogilvy PR: CEO Online Chat, Siemens & Roddia Concept: Siemens Recycling Team
“Social responsibility and dialogue with the cointerested groups”
Golden Award: Romtelecom Foundation: “Copil, caut timp. De petrecut cu parintii mei.” (Child, I’m looking time. To spend with my parents)
Silver Award: Raiffeisen Bank & Green Revolution: I Love Velo (I’Velo), Graffiti PR / Procter & Gamble: Pampers-UNICEF „1 pachet = 1 vaccin” (1 pack = 1 vaccine)
“NGO-s. Civil Society”
Golden Award: Crucea Rosie Romania & Lowe PR: Banca de alimente (Aliments bank), Let’s Do It, Romania!: Curatenie in toata tara, intr-o singura zi! (General cleaning in the entire country, in just one day!)
Silver Award: React & Vodafone Romania: “O șansa pentru viața” – program național de donare de sange (A chance for life – blood donation national program), Habitat for Humanity Romania: Acum, mai mult ca oricand! (Now, more than ever)
Special Award: Little People: Poti si tu! (You can do it too)
“Communication in the public sector”
Golden Award: ECHO – Human Aid Department of European Commision and Lowe PR: Humanitarian Labyrinth
Silver Award: European Commision & Graffiti PR: “For diversity. Against Discrimination” 2009 in Romania, Rosia Montana City Hall / PR & More: Rosia Montana, the 1st mining community in Book of Records
“Budget – / Creativity +”
Golden Award: Crucea Rosie Romania & Lowe PR: Banca de alimente (Aliments bank)
Silver Award: SOS Infertilitatea: Campanie de responsabilizare privind problema infertilitatii in Romania (responsability campaign regarding infertility in Romania), WWF Romania: Earth Hour 2010 campaign.
The jury of the competition waspresided by Peter Debreceny (SUA), Chairman Institute for Public Relations (IPR) and Vice-Presedent Arthur W Page Society.