Publicis Groupe consolidates operations in Romania


Publicis Groupe has acquired three long-term affiliate companies in Romania and merged them into an integrated agency, Grupul Publicis Communications Services Bucharest, according to a press release.

The single agency, created from Publicis Romania, Focus Advertising and Publicis Events, will be led by Teddy C Dumitrescu as CEO. Dumitrescu will report to Tomasz Pawlikowshi, chief executive of Publicis Central and Eastern Europe and Russia.

Grupul Publicis Communications Services Bucharest offers advertising, branding, strategy, creative, production, sales promotions, event marketing and digital. Founded in 1994, the agency has been a partner of Publicis Worldwide since 1995. The agency employs over 75 communications professionals, and services a broad range of international and local clients including Orange, Renault, Nissan, L’Oréal, LG Electronics, Ursus Breweries, Microsoft, Procter & Gamble, Granini (soft drinks), Omv Petrom (petrol), Carrefour, HP, Citibank, sanofi aventis, Nestlé ice cream, Albalact (dairy), Whirlpool. The agency received 55 awards and nominations over the past four years alone, including a Cannes Finalist and multiple recognitions at the Effies, Epica, the Golden Drum Festival and the New York Festivals.


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