Coca-Cola Romania and McCann PR received the European Excellence Awards for the mot appreciated PR campaign in the region, developed for World Cup FIFA 2010.
Also, Graffiti PR received an award for Digital Zoo, client Bucharest Zoo, in the Entertainment & Culture section of the competition
On European Excellence Awards 2010 shortlist, Leo Burnett Group Romania had the biggest number of shortlisted works, five, submitted in competition by Leo Burnett Romania and The Practice.
Graffiti Public Relations was also present on competition’s shortlist, with “Family Story” for Renault Romania in Automobile & Transport category.
GMP Public Relations was finalist too, with “The Anti-Hugh Jackman Campaign” for Pepsi Lipton International, in Food and Beverages category, and with “The Day When an Entire City Recycles” for Apa Nova Bucharest, in Ecology & Environment competition.
“The Humanitarian Labyrinth”, realized by Lowe PR for European Commission DG ECHO , entered the shortlist in Government Agencies & Parties category, while “Talents on Board!” realized by Image PR for Coca-Cola HBC Romania was shortlisted in HR Communication section.
Also, in the regional competition of the campaign covering Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Bosnia-Herzegovina there were also shortlisted McCann PR Romania with FIFA World Cup Trophy Tour for Coca-Cola Romania and Grayling Romania with” Tackling Shadow Economy in Romania Through Card Payments” for
In this year’s edition of European Excellence Awards, Romania was represented in the jury presided by Marc Voight, Editor in Chied of Communication Director magazine, and Florence Ranson, Senior Adviser PR & Communication European Banking Federation by Catalina Stan, President and CEO BDR Associates Romania.
Catalina Stan is a Senior Member of the International Public Relations Association (IPRA) and Director of Superbrands Romania since 2005. She previously worked as a Senior Consultant at Deloitte & Touche.
The jury that will awards the shortlisted works includes a series of reknown specialists in PR and communication.