A comprehensive assessment of 50 years of advertising research is the subject of a highly anticipated special issue of the Journal of Advertising Research, sponsored by Millward Brown, to be published March 20, 2011, with selected articles available to free download.
Tracing the maturation of advertising as an increasingly sophisticated discipline, this 50th Anniversary edition includes articles by leading scholars and practitioners who survey the seminal thinking that has contributed to the evolution of the marketing profession.
The Journal’s 50th Anniversary coincides with the 75th Anniversary of its parent organization and publisher, the Advertising Research Foundation (ARF).
ARF is celebrating the two milestones with a comprehensive array of events, speakers, publications, research and insights – all designed to help marketers make smarter decisions about how to deploy their resources and connect with consumers more effectively in the future.
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions.
ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF will celebrate its 75th Anniversary as the industry’s authoritative source of advertising knowledge.