More inspiration for Poiana, from Ogilvy&Mather

Creativity, Marketing

Ogilvy&Mather developed the most recent campaign for the Romanian chocolate brand Poiana, part of Kraft Foods Romania’s portfolio.

The campaign will run on TV, outdoor, press and will be supported by POS materials.

Ogilvy&Mather team that worked on the campaign included Aura Sorescu – Group Creative Director, Radu Zaharescu – Art Director, Catalin Georgescu – Copywriter, Oana Boghici – AV Producer, Anca Nita – Senior Account Manager and Mihaela Vasilescu – Account Executive.

Kraft Foods’ team involved in the campaign was coordinated by Simona Potecu – Marketing Director and included Andreea Cotlarciuc – Senior Brand Manager Chocolate Category, Anca Romila – Brand Coordinator Poiana and Anca Tiron – Assistant Brand Manager Poiana.

The TV ad was realized together with Saga Film, with Kostas Maroudis director.