As a step in its repositioning, UAPR announced that it will offer a series of exclusive classes for the advertising industry, from EACA.
UAPR will host EACA classes in Bucharest, with international trainers with a vast experience in different areas of communication. Among the trainers there are Micky Denehy, ex-Marketing Director Saatchi & Saatchi EMEA, or Steve Henry, the youngest member that Campaign included on the list of UK personalities that influenced the industry in the last 50 years
The classes are:
Adapting to Social Media – how to efficiently enter social media, avoiding mistakes in order to get added value for the communication. The trainer is Richard Stacy, with 20 years of experience in PR and corporate communication in London, Sydney, Bruxelles and Praga.
New Business capabilities – with Micky Denehy, with 27 years experience in advertising that worked for clients such as Procter & Gamble, Cadbury or Mazda
Creative ideas: generating and validating – a training for creatives that includes creative thinking techniques on clients brief. The trainer is Steve Henry, youngest person included by Campaign on the list of the most influent advertisers in UK
Efficient digital communication – covers the key aspects related to digital communication. The trainer of the class is Richard Stacy.
Winning the acquisition processes– a class that offers info to help the participants to make sure they are paid correct for the delivered services. Rosie Doggett is trainer for this class
Leadership – CEO and senior management – a training with Paul Arnold
The classes will have a maximum number of 20 participants.