Siemens and Pi2 PR launched Romanian Amazing Race

Marketing, PR

Siemens and Pi2 PR launched the 1st Romanian Amazing Race, the bloggers entering the competition being Bobby Voicu, Alex Radescu and Nebuloasa.

In this project, 3 teams of bloggers start in a race through Romania in order to discover sustainable urban development solutions

This competition is the 1st project Amazing Race-like in Romania and, possibly, the 1st in the world that realizes exclusively through instruments that belong to social media. One can follow Siemens Amazing Race itinerary only with the help of online fans, that will offer to the bloggers the needed solutions to solve the problems they encounter during the contest

Dan Santimbreanu

Head of Corporate Communications Siemens Romania

Siemens Amazing Race will involve blogs in 3 different domains:  Bobby Voicu, social media consultant, Alex Radescu, that blogs on technology, and Nebuloasa (Oltea Zambori), generalist blogger. The 3 bloggers will chose a team mate and, together, they will go through Romania by car and plane for 5 days.

Siemens Amazing Race is an unique project in Romania through its online-offline mix. Bloggers will be traveling, all this period, experimenting offline the sustainable development solutions existant in Romania, while their fans will support them online, offering solution for the tests they will face. Using social media, we expect an important audience for this project”

Mirela Pitu

General Manager Pi2 PR

Through this campaign, Siemens aims not only to inform the public regarding sustainable development solutions, but also to make it conscientious of the need of adopting technologies compatible with the neighboring environment.

The itinerary of the campaign will be made from May 23rd to May 27th and will include 8 Romanian towns.

Pi2 [p i : t u] PR is an independent communication consultancy founded in 2008 by Mirela Pitu. The agency offers services such as corporate communication, brand, public affairs, media relations, online communication, B2B&B2C communication, event management and crisis situation management.