Following a pitch organized by Renault in April, Publicis Bucharest was chosen to develop and implement a presentation event for the neweste models, limited series, of Renault car models.
The event took place on May 17th, at Bucharest’s Diplomatic Club. Seven Renault models, auto stars with different typologies “chic & sport”, were unveiled and photographed in the presence of journalists and communication specialists.
The main star of the event was Mégane CC Floride, a special exclusive edition with only 1,200 cars.
Publicis team involved in the event included: Bogdan Voina – BTL Account Manager, Cristian Balaci – Senior Producer, Catalin Albu – Client Service Director, Kati Szasz – Account Manager, Victor Maier – Junior Account Executive, Razvan Soare – Copywriter, Bogdan Nestor – Art Director, Razvan Capanescu – Creative Director.
Renault’s team included Dora Pasare – Brand & Communication Manager Renault, Monica Minca – Renault Communication Responsible and Mihaela Mierlescu – DVS Marketing and Communication responsible.