DraftFcb Romania makes a biscuits campaign for Kraft Foods

Creativity, Marketing

Kraft Foods launched “Discover the biscuit that suits you!” for Belvita, TUC, Milka and Oreo brands.

Between May 12th and June 30th, the consumers of the 4 brands can win awards consisting in buying cards and biscuits

The communication campaign was developed by Draftfcb starting from the premises that each biscuit has its own type of consumers.

This concept was declined in an integrated campaign including TV and radio spot, print, POSM, online (www.biscuitiimei.ro) and the promotional campaign.

Kraft Romania was represented in this project by Rastislav Spavelko – Senior Brand Manager Categorie Biscuits, Svetlana Macrinici – Brand Coordinator Biscuits: Oreo, Tuc, Milka Biscuits, and Maria Burnuz – Brand Coordinator Belvita.

Draftfcb team included Claudiu Dobrita – Creative Director, Catalin Rulea – Head of Art, Simona Lazar – Copywriter, Alex Hariga – Art Director, Elena Ivanescu – Art Director, Anca Iuhas – Strategic Planner, Ana-Maria Oila – Client Service Director, Lavinia Florea – Senior Account Manager, Andrada Gheorghiu – Senior Account Executive.

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Production house was Domino, with Dragos Buliga – director and Andreas Natis – producer.

The media was handled by Starcom MediaVest Group, with a team including Alexandra Iavorschi – Group Communication Director, Dinu Maftei – Communication Manager, Marius Florea –
Communication Manager and Laura Mihailescu – Digital Project Manager.