BBDO Romania launched a tool of qualitative social media monitoring together with UberVu

Romanian BBDO Group announce the launch of a complex qualitative and quantitative social media instrument, developed in Romanian by Kaleidoscope, the digital communication agency part of the group.

The new instrument, called ZURF, brings together all the social networks in one place, with access in real time to collected data and the possibility to answer directly, inside the application.

The app is focusing on the feeling around the brand, according to semantic expressions in Romanian, and offers a simplified interface to access graphics and diagrams.

Social media, same way like classical channels, needs to be coherently analyzed and to report results

Besides the quantitative indicators, we are also interested in the feeling developed around a brand in this extremely dynamic medium. This is exactly what ZURF can do in Romania, using one of the best apps at European level

Cristian Pantazi

Managing Director Kaleidoscope

ZURF is an app developed at international level by uberVU and localized for Romania by Kaleidoscope, that also owns the exclusive rights of usage.

We are happy to see the Romanian brands start to be more and more interested to invest in social media, and Kaleidoscope team has a very good level of understanding the phenomena and the courage of pioneer in this area. We can only be proud to bring uberVU also in Romania and extremely happy of our strategical partnership with Kaleidoscope

Vladimir Oane

Founder uberVU

With the launch of ZURF, BBDO Group also develops the operational division Digital Consulting, that will be active inside Kaleidoscope.