McDonald’s Romania decided to appoint McCann PR to coordinate its internal and external activities for the next 3 years . The decision to chose McCann PR, affiliated to the international PR network Weber Shandwick, was made following a pitch in which were involved another 3 agencies .
All the 4 agencies involved in the pitch made extraordinary efforts to understand McDonald’s spirit, but the strategy proposed by McCann PR’s team was the closest to our vision and our demands . We appreciate a lot the huge work made to answer our complex brief. In the same time, we are very trustful and happy to start working with a passionate team made out of professionals
HR & Communication Director McDonald’s Romania
We are honored to win McDonald’s Romania’s communication account . We are especially happy because a brand with international history and an inspirational culture appreciates our work and strategies . Our efforts were extremely demanding, proving the importance McDonald’s gives to the strategic communication . We can hardly wait to set up the basis of a mutual trust partnership that will reflect our aptitudes in communication .
Managing Partner McCann PR
McCann PR will assist McDonald’s Romania in implementing its internal and external communicatiuon activities. The agency will handle: the relation with the press and social media, the brand communication for the existing products and the ones to come, digital and online communication and crisis communication. Also, McCann PR will assist McDonald’s with implementing the sponsorships, charitable actions and CSR programs.
The communication team from McDonald’s Romania includes Alexandra Olaru, HR & Communications Director, and Ramona Gireada, Communications Manager.