Graffiti BBDO expanded its creative management team by recruiting, since October, Dragoș Radulescu. He is agency’s second creative director, together with Mihai Gongu, that occupies the position since January 2010.
Having Dragos in the team means for us, strategically, the increase of the creative team value at Graffiti BBDO and a much stronger push on the new business area, where we are already very active. We have this way 2 very valuable creative resources that will bring their forces together. Mihai will focus on actual clients projects and their development, while Dragos will be the one that will support our presence in pitches and will help us getting new clientsCosmin RadoiManaging Director Graffiti BBDO
Dragos Radulescu has 10 years of experience in the communication industry and will head, since this autumn, the creative new business team from Graffiti BBDO, after he occupied, for 3 years, a similar position at DraftFCB.
In this moment, BBDO aims for a project with well established and clear objectives, to increase the business and to bring results both when it’s about efficiency and when is about creativity. That is why I came to BBDODragos Radulescu
Regarding the new organisational order, “we are talking here by a formula to optimize the creative resources as to be the best on the market, no matter if we are talking about working for our clients or pitches in which we are present, keeping the attribute as the agency with the most efficient actions in Romania”, Mihai Gongu said.