GMP PR – PR Agency of the Year at 2011 Romanian PR Award

PR, PR Awards

GMP PR was designated PR Agency of the Year at 2011 Romanian PR Award, during a Gala that took place Thursday night, at Parliament’s Palace. Also, Crina Coco Popescu (15 years old) received, extra-competition, “Communicator of the Year” award.

GMP PR is the Romanian PR agency that won this title twice. During last night’s Gala, GMP PR won 12 prizes (5 Golden Award and 7 Silver Award) and 3 Excellence Diplomas with campaigns for Apa Nova, Bancpost, UN Information Center in Romania, Coco Popescu,  Sensiblu Foundation, Henkel, PepsiCo., Petrom and Ursus Breweries.

In the race for Agency of the Year title there were 17 PR agencies.

In 2006, when we were first designated the PR agency of the year, we were a 4 people department in GMP. The award motivated us to launch the agency.

The 2011 award finds us a mature agency, with 25 employees, with 7 expertise divisions, working for some of the most known brands and companies. The new recognition motivates us to continue to be one step ahead trends and not to modify our standards.

In the following years, we will bring new services and instruments on PR market and we will initiate  benchmark campaigns for the region

Ioana Manoiu

Managing Partner GMP PR

GolinHarris Bucharest also had very good results at last night’s Gala, with 13 nominations that transformed into 12 trophies: 3 Golden Award for Excellence, 7 Silver Award for Excellence and 2 Excellence Diplomas. This is the 3rd year in a row when GolinHarris is among the most awarded Romanian PR agencies at the event.

For GoldenHarris, the Gala meant also records at national level: the communication campaign for Franklin Templeton Investments was entered in 6 categories, had 6 nominations and as many prizes, including in the Media Relations category.

If you are lucky to come every morning in a place you don’t consider a job and to work close to some people you do not consider colleagues and for some clients you don’t consider accounts, it means you are a lucky person. At GolinHarris, we are 17 lucky people. If we are also awarded for that, it means we are going in the right direction”

Hortensia Nastase

Managing Partner GolinHarris Bucuresti

The Practice also had a very good performance at the awards, with 11 nominations and 7 prizes: 4 Gold, 2 Silver and 1 Excellence Diploma. The Practice got the awards with 6 different campaigns for very different clients, proving creativity and results on a large pallet of PR services and competences in multiple industries.

We are very happy with last night’s result! We won in categories with intense competition, very representative for our sector, Public Relations: Crisis management, risks and opportunities communication, Corporate Communication, Internal Communication, communication for medical products, Events. We were double awarded Gold in PR for marketing, to both subcategories (…) A big congrats to my beautiful and smart girls team from The Practice! We thank to all our clients for their trust, opportunities and support! We dedicate those prizes to them

Gabriela Lungu

Managing Partner The Practice

Rogalski Grigoriu PR also went up on the podium last night, receiving 5 prizes: 1 Golden Award for Excellence in Media Relations for Victoria 20.20 (Siemens Romania) and 4 Silver Award for Excellence in PR pentru Marketing – Existent products and services for Tuborg Party Manager (United Romania Breweries Bereprod), Public sector communication for Victoria 20.20, NGOs. Civil Society for Good Mothers, healthy children (World Vision Romania) and in Medical products communication for “Smoking is a disease”.

We had 5 campaigns nominated 9 times and we left home with 5 awards, among which 1 Gold for Media Relations. We won with ideas we believed in, along with the clients we work for 12 ani (Tuborg), but also with clients that joined us this year (Siemens, World Vision), and we thank them for being close to us. We have big ambitions for the future! Congratulations to the Agency of the Year, to all participants and, not the last, to the organizers, for the way they developed the competition

Alina Damaschin

CEO Rogalski Grigoriu PR

Among the winners there was also GfK Romania, with its “ReThink. ReInvent. ReBuild” campaign and its internal communication campaign “GfK Extra Job”, that got a Silver Award for Excellence.

We are happy to show we are good not only in market research, but also in communication. The award represents the acknowledgment of GfK’s communication team experience and creativity. In the same time, GfK Romania’s presence on PR Awards podium is a reverence made to Romanian marketing industry, that understood and embraced our mission, to invest in knowledge for the benefit of our clients and of the public

Andi Dumitrescu

General Manager GfK Romania

During the Gala, there were awarded 16 Golds, 28 Silvers and 10 Excellence Diplomas, along with 2 special prizes for the 24 categories of the competition. Besides these, there were also awarded 5 prizes for the finalist students’ teams at Junior PR Award.

The complete list of winners is as it follows:

Corporate Communication:

Golden Award for Excellence

  • GMP PR & Ursus Breweries – Find your balance

Silver Award for Excellence

  • GolinHarris & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund at BVB
  • The Practice & Starcom Mediavest Group & Avon – 125 women for change

PR for Marketing: New products and services

Golden Award for Excellence

  • The Practice & VES Sighişoara – The decadence and renaissance of a National Symbol

Silver Award for Excellence

  • GFK România: ReThink. ReInvent. ReBuild
  • GMP PR & Henkel Romania – 1st self-styling saloon in România

PR for Marketing: existent products and services

Golden Award for Excellence

  • The Practice & Gusto-Phoenix: Gusto Mega Surprize with Mega Buzz

Silver Award for Excellence

  • GolinHarris & Algida/Unilever – Love the Icecream: Smile!
  • Rogalski Grigoriu Public Relations & United Romania Breweries Bereprod – Tuborg Party Manager

Crisis management, risks and opportunities communication

Golden Award for Excellence

  • The Practice & Rosia Montana Gold Corporation – Transparence is pure gold

Silver Award for Excellence

  • GolinHarris & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea fund to BVB

Digital PR and Social Media

Golden Award for Excellence

  • Graffiti PR & UPC Romania – Digital Zoo
  • iLeo & Petrom – Rediscover Romania 2011

Silver Award for Excellence

  • GMP PR & Ursus Breweries – Find your balance
  • GMP PR & Sensiblu Foundation – It isn’t a story!
  • GolinHarris & Electrolux – Dinner with Electrolux

Internal Communication

Golden Award for Excellence

  • GolinHarris & Bayer – On Top of the World

Silver Award for Excellence

  • BCR – Volunteers year in BCR
  • GMP PR & Petrom – It’s only 2% for you, it can mean everything to them
  • THE PRACTICE & TechTeam Global: Crazy about computers

Social Responsibility and dialogue with co-interested groups 

Golden Award for Excellence

  • Free Communication & Save Lives Association: Don’t ignore me!

Silver Award for Excellence

  • Avon Romania – Promises campaign 2010
  • Graffiti PR & Petrom – Acces to life – Expanding tele-medicine network

Environment Communication 

Golden Award for Excellence

  • GMP PR & Apa Nova Bucuresti – Sturgeons baptism

Silver Award for Excellence

  • Pi2PR & Siemens – Siemens Amazing Race

Media Relations

Golden Award for Excellence

  • Rogalski Grigoriu PR & Siemens Romania – Victoria 20.20

Silver Award for Excellence

  • GMP PR & Crina Coco Popescu- News from the future
  • GMP PR & Pepsi – Consignation 7080
  • GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund to BVB

Public Affairs/ Advocacy/ Lobby

Golden Award for Excellence

  • SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”

Silver Award for Excellence

  • GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments – A lesson of corporate governance
  • Point Public Affairs & Romanian Pharmacists College, with support from a large coalition of organizations – It’s the time for a sustainable medical system!

Financial Communication

Golden Award for Excellence

  • GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund to BVB

NGOs. Civil Society

Golden Award for Excellence

  • GMP PR & UN information center – Human Rights Day

Silver Award for Excellence

  • SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”
  • Rogalski Grigoriu PR & World Vision Romania – Good mothers, healthy children
  • Save the Children – Let’s grow up our kids in a non-violent society

Public communication

Golden Award for Excellence

  • GMP PR & Apa Nova Bucuresti – Urban Youth in the past

Silver Award for Excellence

  • Rogalski Grigoriu PR & Siemens Romania – Victoria 20.20

Financial products communication:

Golden Award for Excellence

  • GolinHarris Bucuresti & Franklin Templeton Investments – Franklin Templeton Investments lists Proprietatea Fund at BVB

Silver Award for Excellence

  • GolinHarris Bucuresti & Royal Bank of Scotland – RBS MoneySense

Medical products communication

Golden Award for Excellence

  • The Practice & National Society of Family Medicine – 1st e-learning platform for family doctors

Silver Award for Excellence

  • Rogalski Grigoriu PR & Marius Nasta Pneumology Institute – Smoking is a disease

Budget -/ Creativity +

Golden Award for Excellence

  • GMP PR & UN information center – Human Rights Day

Silver Award for Excellence

  • SOS Infertility Association – Conscientization campaign on infertility problem in Romania – “Infertility is a disease. Having a child shouldn’t be a luxury”

Excellence Diplomas

Website / Intranet / Blog

  • Raiffeisen Bank Romania – Friendly Credits Platform

Events

  • GMP PR & UN information center – Human Rights Day
  • GolinHarris Bucuresti – The Graduation: Lowe PR becomes GolinHarris Bucuresti
  • The Practice & Starcom Mediavest Group & AVON – 125 women for change

Annual Report

  • Save the Children Romania

External Publications 

  • GolinHarris Bucuresti – “Lowe PR becomes GolinHarris Bucuresti” – Media & Advertising Project
  • Samusocial Romania – Street’s Gazette – 1st newspapers written by homeless adults

Sponsorship

  • Avon – Promise campaign 2010
  • GMP PR  & Bancpost –  BRAVO for the saved lives

Video Productions

  • PR&More / TenarisSilcotub: Tenaris TV

Communicator of the Year award went to Crina Coco Popescu, while Special Awards for Newcomer PR Agency went to The Public Advisors and Pastel.

Junior PR Award winners were George Badina, Radu Rotaru, Lucia Ioana Pîrvu, the trio Nicoleta-Emilia Maier, Roxana-Maria Marita and Stefana Anamaria Prozan and Georgiana Ioana Stanciugelu.