Pepsi Refresh Romania’s winners to change the image of an urban landmark in Iasi

Events, Marketing, PR

The national  competition of creative ideas Pepsi Refresh Romania selected its winner, “Our Tower” project for a tower in Iasi receiving $ 20,000 for the implementation, by the end of February 2012.

The judging for the 600 ideas competing for $20,000 was made by a jury including Cristina Bazavan, Cabral and Mihai Dobrovolschi.

The winning project, “Our Tower”, aims to refresh an old water tower between 2 neighborhoods in Iasi, where 25,000 people pass through nearby every day.

On the 2nd place in the competition there was the project Transport Urban (, online solution from Emil Dancescu and Tudor Iliescu for fast and sure trips using public transportation for 7 Romanian towns. The website it’s a planner that includes town maps, stations maps and routes for each public transportation means.

The 3rd place was occupies by “Incubator 107- Passion School“, a school that encourages the people with passions to share them.