DDB has been awarded trophies for both its work and its people at The Internationalist Awards, which took place in New York couple days ago.
David Tang, President and CEO DDB Group Singapore, was named a 2011 Agency Innovator, while Intel’s “The Escape”, developed by Tribal DDB Hong Kong and DDB Hong Kong, picked up a trophy for Innovative Digital Marketing Solutions.
The Internationalist’s Third Annual Awards for Innovative Digital Marketing Solutions are a response to marketers asking for international best practice examples of digital solutions that enhance brands and bring results
We are delighted that Intel’s ‘The Escape’ has been recognized on a global level. We needed people to experience these benefits in an emotive way, and that’s why we made the audience the hero of Intel’s YouTube video.
Executive Creative Director Tribal DDB Hong Kong
Entries at The Internationalist Awards came from 22 countries and the Jury Chair for the awards was Claudia Lagunas, Marketing Director and Director of New Media & Digital PepsiCo International.
The majority of entries for The Internationalist Awards came from the US and the UK. DDB was the only digital creative agency to win the award in Hong Kong, while David Tang was the only leader of a creative advertising agency group from Singapore to take honors.
Intel’s “The Escape” campaign lasted 3 months and exceeded its targets within the first month, with 589,221 views recorded in the first four weeks. “The Escape” generated over a million search results in the first few days, and over 25,000 tweets.
Besides The Internationalist Awards, Tribal DDB had an excellent performance at Annual Social Media Awards, taking five of the seven international awards for KLM, StarHub, Tok&Stok, Estrela and Singapore Elections at the 5th edition of Forrester Groundswell Awards, presented at the Forrester Marketing & Strategy Forum EMEA in London, on November 16-17.
The awards recognize excellence in achieving business and organizational goals with social technology applications.
We’re very honored and energized to have such bold clients who allow us to move ahead with new technologies in the social space (…) These wins are the product of our talented teams who always look to push our briefs further and tap technology in unique ways to create great work.
CEO Tribal DDB Worldwide & Chief Digital Officer DDB Worldwide
Tribal DDB Worldwide is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005 Tribal DDB was named Interactive Agency of the Year at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal DDB was the first “digital” agency to win Global Agency Network of the Year from Advertising Age and in 2009 was the first to win the Grand Prix in Film at Cannes Lions.
DDB Worldwide Communications Group ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign’s 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc.