BrandTailors – strategic brand consulting and design firm – appointed Andreea Florea to Partner within the company’s shareholding structure. Andreea Florea – Brand Strategy Coordinator – is BrandTailors’ new partner, owner of a 10% share of the company’s assets. The ascent follows BrandTailors management’s decision to open up partnerships with the company’s current heads of internal departments in order to ensure the firm’s indisputable role on the Romanian branding market.
In the spring of 2009, I realized that Andreea is an exceptional person holding a remarkable professional potential. My desire has been that of helping her grow into a valued consultant ever since and I now strongly believe that I have achieved my goal, proof that Andreea currently coordinates BrandTailors’ entire brand strategy activity. Her co-option among the company’s shareholders was decided upon at the end of 2010 and is part of my plan to ensure a successor to the company’s lead. To me, Andreea is both my partner and BrandTailors’ future
Andreea Florea’s participation to the company’s ownership is also a key requisite to the maintenance and increase of BrandTailors’ ascending trajectory and is founded upon the remarkable capacity of the Strategy Department she has been, officially, in charge of ever since 2011 to deliver noteworthy results for the entire Romanian branding industry.
From the first day of my having joined BrandTailors, I assumed full responsibility of the company. Accepting this partnership is now a definite challenge: since this is my business too, then it must have the same “shelf impact” that the programs I build for BrandTailors’ clients have on the market, which ensure the brands’ distinctiveness. This partnership means a horizontal evolution, professionally speaking, namely that of being taken off a mere employee’s position and turned into a leader that engages the company on a vertical track. It’s an exceptional filter for the entire decision-making process.
Partner, Brand Strategy Coordinator
Andreea Florea holds a degree in “International Relations and European Studies” and one in “Communication and Public Relations” from the University of Bucharest. She joined the BrandTailors team in 2009, where she held a Brand Consultant’s position until 2011 when she was promoted at the lead of the company’s Strategy Department for having conceived, developed and successfully conducted the implementation of ample brand consultancy projects for BrandTailors’ clients.
Over the last two years, Andreea Florea has been the signatory of major rebranding and brand activation projects for Rarăul (Albalact), Peak and Igienol (Interstar Chim), Star (Pepsico) and many more.