Romanian agency Interactions and Seat car producer developed together SeatFotbal.ro, a website where partents can enter their 7-9 year old kids for the start of the final UEFA Europa League. The decisive game will take place in Bucharest, on May 9th, on National Stadium.
From the kids entered on the website, 50 will enter a pre-selection during which they will have the opportunity to meet up with Miodrag Belodedici, ambassador of UEFA Europa League final. The tests that will differentiate the participants will be: penalty executions, test of running the ball between obstacles, following commands in English, and ball juggling tricks.
After the pre-selection, 22 kids will be designated winners and will accompany the players in the 2 finalist teams when they enter the field. Besides the chance to actively participate to the game, the kids will also win 2 tickets at the finals each and a sports equipment branded with the signs of one of the 2 finalist teams.
We like Seat and we like football. We are happy to have the chance to work on a project where the offer supports communication, especially when it is the kind of event you don’t have the occasion to meet up with very often
Managing Partner Interactions
UEFA Europa League offers us an unique platform to expose Seat brand to football fans all over Europe, and the finals to take place on May 9th in Bucharest is the best occasion to make happy 22 kids that love this sport and that dream to shake hands with a renown football player from international competitions
Marketing &Communication Manager Seat Romania
Interactions signed the online communication strategy, creation, development and implementation of the website and the creation for online campaign materials. The project will be promoted through Facebook Ads, Google AdWords, banners campaign and social networks belonging to Europa FM and RadioZU.
Interactions team working on the project included Roxana Nita and Irene Catan – creation, Radu Dalbea and Catalina Ilie – technical matters and Adrian Alexandrescu – Client service. Seat was represented in this project by Elena Apostol.
Seat is the exclusive sponsor of UEFA Europa League for the 3rd year in the row. It is member in Volkswagen group and exports 75% of its production in 72 countries.
Interactions is a Romanian interactive communication agency, specialized in e-CRM services such as: creative and strategy development, implementation and management for consumers’ dialog and relationship, web development and data analysis and interpretation.