Draftfcb sponsors, for the 3rd year in the row, the Roger Hatchuel Academy. Introduced in 2003, the Roger Hatchuel Academy provides a group of international students in advertising, marketing, communications or design an invaluable one week training and education course. Brainchild of the former Festival Chairman and named in his honour, the course is an investment in the future of the industry.
A group of around 40 students from 31 different countries, aged 19-23, are selected for the course by the international Festival Representatives in partnership with a designated School, University or Foundation and with the help of Draftfcb’s local market executive creative directors. After selection they are invited to the Festival for seven days where they take part in Festival activities and participate in an intensive tailored programme of tutorials and discussions.
Draftfcb is committed to growing and investing in young talent from around the globe. Having sponsored the Academy previously, we’re looking forward to helping cultivate another robust pool of up-and-coming ad talent
Luis Silva Dias
Head of Draftfcb’s Regional Creative Council
President of Draftfcb in Portugal
Heading up the Academy and offering guidance as Dean is Rick Boyko, Director and Professor of VCU Brandcenter, and a 2012 inductee into the Advertising Hall of Fame. He will be accompanied by tutor Clive Challis, head of the Advertising Course at Central Saint Martins in London. Challis will provide daily training sessions and steer the students through their busy schedules.
We look forward to welcoming this year’s group of students. The content rich programme of the Cannes Lions Roger Hatchuel Academy will expand their knowledge about the advertising and communications sectors and provide them with a unique and memorable insight of the industry when they embark on their careers. We are delighted to work with Draftfcb again to deliver this exceptional learning platform.
CEO of Cannes Lions
59th Cannes Lions International Festival of Creativity takes place on 17-23 June 2012, in Cannes.