The Practice rounded its clients portfolio with 3 brands from Ursus Breweries – Peroni Nastro Azzuro, Redd’s and Grolsch, winning the accounts following a pitch that took place in February-April 2012 and in which were involved another 2 PR agencies. The Practice will handle the 3 accounts for an initial 1 year period.
The Practice will offer a range of specific services, from PR strategy and consultancy related to media media, social media and influencers communication, to special events or creative activations.
Ursus Breweries, part of SABMiller plc, is one of the biggest beer producers in Romania. We have powerful brands, with very well defined personalities, and PR communication must match perfectly with each brands’ character and specifics. We looked for a PR agency that would understand those nuances, a creative agency we could count on and that will be able to answer the challenges in our extremely competitive sector. We had a successful partnership with The Practice last year for Peroni Nastro Azzuro and we are glad that, following the pitch, we will continue this partnership and expand it to Redd’s and Grolsch also
Global Brands Director Ursus Breweries
To communicate in the same time for the most exclusivistic Italian beer, for the 1st beer dedicated to women in Romania and for the beer that sponsors the experimenters is a wonderful challenge and, in the same time, an opportunity for our agency to prove once more its creativity. We are anxious to implement the proposed campaigns!
Managing Partner The Practice