the Syndicate developed for Bramac a new image campaign, “Fighters”, a new approach that took in consideration building communication around Bramac complete roofing system, dramatizing the qualities and accessories from Bramac.
According to Bramac’s marketing manager, the campaign made by The Syndicate respected once again the demands of the brief and respected brand’s promise – “Really protects precious things”
The campaign is broadcasted on TV between May 14th – June 27th and is also declined at points of sales through POSMs, in printed press and online.
The teams involved in the campaign are:
the Syndicate: Monica Tarnovean (Executive Director), Razvan Vasiloiu (Strategic Planner), Florin Olingheru (Creative Director), Adriana Olariu (Copywriter), Abis Studio (production house).
Bramac: Cristiana Stoica (Marketing Manager)