Rafael & Sons, diamonds commerce brand, chose Saatchi & Saatchi PR to develop and coordinate its communication campaigns in Romania.
Saatchi & Saatchi PR will coordinate brand’s print campaign, that will start in June, and will offer consultancy on PR and social media, including PR strategy, crisis management, media relations and events.
We are happy of our relationship with Rafael & Sons and we are sure we can bring a plus value to client’s image, through the expertise and value of our team. Romanian diamonds market is expanding. More and more Romanians are looking at diamonds as a safe investment, and we will come up with integrated communications solutions to add value to the brand
Managing Partner Saatchi & Saatchi PR
Saatchi & Saatchi PR will start, during the following period, a complex communication campaign, based on an innovative concept and that will target a premium consumer segment, with the purpose to increase Rafael & Sons notoriety locally and to educate large public regarding diamonds’ culture and property.
We think Romania is a market with high potential and that is why we intend to invest constantly to educate the Romanian public on Diamonds culture. We are representing a premium brand, with a long history and an impeccable image that must be preserved at the same standard, and Saatchi & Saatchi PR is meeting the professionalism and services standards we are looking for
Managing Director Rafael & Sons Diamonds & Jewelries
The campaign is going to run for a year and has Romanian actress Monica Barladeanu as image. The image in the gallery below are from Rafael&Sons Facebook page.