Wednesday, the former 1920’s old typography now turned into the unconventional pub Energiea hosted the 2012 AdPrint 2012 Advertising and Design awards gala.
The jury awarded 37 trophies, with 23 within Advertising Angels competition and 14 going in Design Angels. From the total number of awards, Romanian agencies claimed 11 trophies (6 Advertising Angels and 5 Design Angels), with Graffiti BBDO (3 awards) and Mercury 360 (2 trophies) receiving top honors.
Other Romanian agencies and artists that received accolades were Cocoon Bucharest, Decat o Revistă, Friends Advertising, HBO Romania, Noper, Tempo Advertising and Zeppelin Magazine.
The agencies awarded at AdPrint 2012 Advertising and Design are 1861united, AIDA Pioneer, Bcube, Bold Ogilvy & Mather Grecia, Branding Studio “StudioIN”, Cocoon Bucharest, Communication Agency, Demmer, Merlicek & Bergmann Austria, Friends Advertising, Graffiti BBDO Bucharest, HBO Romania, JANDL Bratislava, Jung von Matt / Limmat, JWT Rome, JWT/ FABRIKANT, Leo Burnett Milan, Mccann-Erickson Milan, Media DoR, Mercury360, Noper, Piko, Publicis Conseil – Paris, Saatchi & Saatchi Praga, SCHNEIDERS Kommunikation fur Lebensart, Stichting Tamago, Tempo Advertising Romania, Zeppelin Magazine.
I love print because it doesn’t limit us in any way. Although print is a surprising medium, tecnology isn’t something new. Revolution is not the environment, but it is the fact that advertising art managed to use these environment qualities with excellent results – now, as well as in the past.
Jury President, AdPrint Advertising Angels
The winning works will be included on an exhibition hosted at Romania’s National museum of Art, from July 1st all through July 30th 2012 and in the next edition of the Lürzer’s Archive. You can also check the full list of winners at AdPrint 2012.