The final night of Cannes Lions 2012 hosted Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony.
In Film, from 3,475 entries, the jury led by Tham Khai Meng, Worldwide Chief Creative Officer Ogilvy & Mather, shortlisted 257, from which 11 were awarded Gold, 19 Silver and 39 Bronze Lions. Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry “Back to the Start” for Chipotle.
Creative Artists Agency Los Angeles also took the first-ever Branded Content & Entertainment Grand Prix for “Cultivate Campaign” for Chipotle. During the ceremony, the inaugural Lions were presented by jury president Avi Savar, Founder & Chief Creative Officer Big Fuel. 800 entries from 52 countries were received into this category of which 87 were shortlisted and 18 gold, 13 silver and 24 bronze Lions were awarded.
Film Craft Lions category received 1721 entries, an increase of 30% compared to 2011. Espen Horn, Executive Producer Motion Blur, took the helm of the Film Craft jury who shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris were presented with the Film Craft Grand Prix for its entry “Bear” for Canal +.
Rob Reilly, Worldwide Chief Creative Officer Crispin Porter + Bogusky, has been presiding over the Titanium and Integrated jury who voted on 517 entries, shortlisted 45 and awarded 2 Gold, 5 Silver and 7 Bronze in Integrated and 4 Titanium Lions. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, “Nike+ Fuelband”. No Integrated Grand Prix was awarded.
The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders – gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own category – the award was presented to Droga5 New York for their entry “Help I Want to Save a Life” for Help Remedies.
Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual’s long and outstanding contribution to creativity in communications.
Other awards presented at this evening’s ceremony were:
Advertising Agency of the Year – Wieden+Kennedy Portland. BBH London was 2nd and Ogilvy Brasil – 3rd
Independent Agency of the Year – Wieden+Kennedy Portland, with Serviceplan Munich – 2nd and Jung von Matt Hamburg – 3rd.
Palme d’Or – MJZ USA.
Network of the Year – Ogilvy & Mather, with BBDO – 2nd and DDB – 3rd.
Holding Company of the Year – WPP, with Omnicom – 2nd and Publicis Groupe – 3rd.
Advertiser of the Year – Mars Incorporated
Young Lions Film Competition winners: Italian team – Gold, Poland – Silver and Chile – Bronze.
Young Marketers Competition: Portugal – Gold, Australia – Silver and Canada – Bronze.
59th Cannes Lions took place on June 17-23rd, in Cannes, France.