People and Cranes for O2


For the latest O2 and VCCP United Kingdom-targeted campaign, NATL directors Brumby Boylston and Chris Dooley worked through London-based Not To Scale to produce two VFX-intensive spots – as well as the campaign’s digital and print elements.

Footage from their original live-action shoot on green-screen in London was artfully composited into CG environments created in NATL’s New York studio.

From VCCP’s initial creative brief we were excited about the challenge of creating not only a series of TV spots, but all associated print and digital assets (including web and animation for in-store and outdoor plasma screens) related to this campaign.  From the color treatment of our actress and extras, to the look of the SIM cards, agency and client collaboration as well as internal supervision and creative direction ensured every aspect of this campaign was in sync, right down to the very last lens flare.

Boylston & Dooley

The 2 spots are Cranes and People

Project: O2 Simplicity “Cranes” and “People”

Client: O2

Agency: VCCP
Art Director: Tony Clements
Copywriter: Hugo Bone
Agency Producer: Jeri Low

Production Company: Not To Scale
Directors: NATL (Chris Dooley & Brumby Boylston)
Live-Action Executive Producer: Dan O’Rourke
Post Executive Producer: Jared Libitsky
Directory of Photography: Will Bex
VFX Supervisor: Ollie Nash
Line Producer: Debbie Crosscup
Creative Directors: Chris Dooley & Brumby Boylston
Production Designer: Russell de Rozario
Art Director: Joe Howard
CG Lead/Technical Director: Vinh Chung
Designers: Brian Won & Chris Dooley
Illustration: David Chun & Danny Ruiz
Storyboards: Hugh Keenan
Previs: Diffan Norman
3D Animation: Vinh Chung, Marci Ichimura & Diffan Norman
3D Lighting and Rendering: Gene Arvan & Shuchen Lin
3D Tracking: Michele Matt
2D Animation and Compositing: Marci Ichimura & Colin Hess
Rotoscoping: Owen Hammer
Editor/Color Correction: Evan Kultangwatana
Post Producer: Hilary Downs

NATL is specializing in awe-inspiring design, animation and live-action storytelling for discerning youths and other young-at-heart audiences and is America’s most fun-loving creative production company.

Launched in Los Angeles in 2004 by partners Brumby Boylston, Christopher Dooley, Jared Libitsky and Brian Won, NATL has built its reputation through patently original creative contributions to projects spanning on-air packages and promo campaigns for top entertainment networks, commercials for leading advertising agencies and brands, and music videos for a Who’s Who of stars and recording artists. Now also based in NYC, NATL’s principals are teaming-up with creative world leaders to deliver the next generation of creative communications across all media platforms.