P&G Asia to receive Advertiser of the Year at Spikes Asia 2012


Spikes Asia honors this year, with the Advertiser of the Year Award, a brand that has set itself apart through quality campaigns and consistently high creative communications, while encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

The award goes this year to P&G Asia.

Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards – five Gold, 11 Silver and 11 Bronze trophies across different disciplines – Design, Digital, Direct, Integrated, Media, Outdoor and Promo & Activation – with work produced by their agencies from across the region – China, Hong Kong, India, Malaysia and The Philippines. A testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia (…) We proudly present P&G Asia with the honour of Advertiser of the Year 2012, and look forward to their continued success in marketing their brands with innovation and inspiration.

Terry Savage

Chairman Lions Festivals

Freddy Bharucha, Chief Marketing Officer Asia P&G, will receive the prize on behalf of P&G Asia, during a ceremony to be held on September 18th, at the Marina Bay Sands’ Grand Theatre in Singapore.

I feel humbled by this recognition for P&G which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge. At P&G we continue to believe strongly in the power of brand building, inspired by the consumers we want to serve. Through our brands and the brand building programmes behind these brands, P&G is committed to touch and improve consumer’s lives in small but meaningful ways.

Freddy Bharucha

Procter & Gamble Company (P&G) entered Asia in 1935 by acquiring Philippine Manufacturing Company and, over time, expanded its presence to 46 markets across Asia. P&G has now on-the-ground operations in 14 markets in Asia, with its regional headquarters based in Singapore.

Building on 25 years of Spikes Awards,  Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.

The awards, judged by leading international and regional creatives, honor the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.