Mega Image launched Romanian Tastes (Gusturi Romanesti) brand, with a communication campaign signed by CohnandJansen JWT. The new brand from Mega Image includes a selection of authentic Romanian tastes, with accent on tradition and specific recipes from certain areas of the country.
Cohn&Jansen JWT was the agency that made the campaign, that is declined on TV, OOH and radio. The executions inspiration came from the packaging design.
We wanted very much to talk about tradition in a different way and that is why the executions are modern and were already remarked, as we gladly heard
Deputy Creative Director Cohn&Jansen JWT.
Cohn&Jansen JWT team working on the campaign included Andrei Cohn – Creative Director, Alex Negoescu – Deputy Creative Director, Mona Petre – Senior Graphic Designer, Arina Stoenica – Account Manager, Ina Simion – Group Account Director and Raluca Iacob – Strategic Planner.
Romanian agency Cohnandjansen JWT is affiliated to the global network JWT. The agency has, in Romania, a portfolio that includes clients such as Bayer (OTCs), Bunge (Floriol, Unisol), Henkel (Perwoll online), Kraft (Jacobs, Jacobs 3in1, Nova Brasilia), MegaImage, Nestle (KitKat), Nokia, Nissan, OMV/Petrom, Unilever (Dove), Valvis Holding (Samburesti, Aqua Carpatica) and others.